Resource of
Open Minds

UMUNTU

Themes: Technology, Art Practice, Freedom of Expression,
Region: Southern Africa
Country: Zimbabwe

PERSPECTIVE

PERSPECTIVE is a multimedia journey through the evolution of Zimbabwe. By utilizing different mediums, including video production, visual effects, animation, and augmented reality, the project creates an immersive experience that takes each viewer through time. This journey begins with the great Ancient Empires and continues through colonization and liberation to the present; a time plagued by poverty, corruption, and turmoil. The conversation then continues into the future; a blank canvas. The project is divided into two parts, although, most of the project is centered on an Augmented Reality (AR) Art Exhibition. Umuntu works with local artists, models, designers and animators to create a series of prints for the three eras: 'Our Past, Our Present, and Our Future'. The mobile augmented reality app, 'PERSPECTIVE', is specifically developed to accompany the exhibition. Using computer vision and image recognition, the app triggers an immersive AR experience for each print the user views through his or her smartphone or tablet. The second part of the project is a documentary that focuses on how best to change negative narratives and create a shift in the Zimbabwean mindset. PERSPECTIVE intends to present discussions with ordinary Zimbabweans, especially youth, to listen to their perspectives of the project theme and the future of the country in particular. The project uses the opinions gathered on the possibilities of the future to guide the AR visualizations and create a digital image of the future that the youth of Zimbabwe want to see.

Umuntu is a Zimbabwean digital production company focusing on video production and augmented and virtual reality experiences. Umuntu works with several local and regional brands, developing video content and strategy. Umuntu Sessions is also a popular video series in which the company works with local artists to develop fresh content. This in-house project that draws particular attention to social issues. AR and VR development is one of Umuntu’s particular interests, and the group explores different possibilities of using this technology to create unique content experiences.