‘#KenyaTop10’ takes the form of a weekly audio-visual production and social media campaign. Tribeless Youth intends to monitor, research, and crowdsource ten of the most critical social issues that are in the spotlight each week and to develop social memory campaigns and digital trends based on specific moments. These might take the form of notable quotes and issues, the most embarrassing events, or the most unifying and compelling moments of the week. Tribeless Youth then uses the information gathered to develop satirical and subliminal audio-visual content and hosts monthly magazine events to showcase these works. The organization believes that art, humor, and satire can be used to draw attention to existing social issues in ways that prompt critical reflection by Kenyans and inspire them to act. Tribeless Youth includes a range of individuals such as humorists, caricaturists, social commentators, animators, bloggers, vloggers, and writers to take part in creating the content for the weekly productions. To reach a wider audience, ‘#KenyaTop10’ distributes its content on various online platforms including Facebook, Twitter, Instagram, YouTube, and on Tribeless Youth’s website.
Founded in Nakuru County, Tribeless Youth is an initiative established to promote peaceful coexistence among the youth in Kenya. The organization tries to demystify the ideologies of ‘my tribe, my people’ to enhance unity amongst Kenya's younger generation and turn them into change-makers. It is an initiative that wants to oversee the mental shift away from tribal-based politics. The group hopes to stimulate elections where leaders are chosen based on their capabilities and policies, rather than their tribes. Tribeless Youth aims to amplify the national values that unite Kenyans by engaging youth through cultural activities that bring a wide range of people together. With its online platforms, Tribeless Youth works with social media influencers to drive conversations on what it means to belong to a specific ethnic community within a multi-ethnic Kenyan society.